Final Design
Project Overview
The project is about redesigning Client’s brand store to offer a seamless, engaging experience—spotlighting their top concept lines, fresh seasonal collections, and licensed products—while guiding customers effortlessly through each section to keep them engaged, cut down on drop-offs, and drive up conversions.
Problem Definition
The old Bestron brand store feels lost in Amazon’s standard template, with its own branding buried under Amazon’s header and a cluttered hero area that never highlights best-sellers or new seasonal lines. Its overlapping “Concepts” and “Themes” menus lack clear definitions or in-page filters, so shoppers struggle to find what they’re looking for. Without context-rich imagery, seasonal badges, or strong calls-to-action, users get overwhelmed, drop off easily, and conversion rates suffer.
Key Problems
Key problems:
Brand dilution: Amazon’s header and layout dominate, obscuring Bestron’s own branding .
Weak hero section: No prominent banner or curated “featured” products to grab attention.
Confusing taxonomy: Overlapping “Concepts” vs. “Themes” menus without clear definitions or in-page filtering .
Lack of context: Images aren’t accompanied by text or tooltips explaining each concept’s story or benefits.
No seasonal highlights: New or limited-edition lines don’t stand out—users must hunt through undifferentiated thumbnails.
Poor UX on mobile: The nested menus and dense thumbnail grid aren’t optimized for smaller screens.
Missing calls to action: No “Shop now,” “Learn more,” or promotional incentives to drive clicks and reduce drop-off.
Competitor Analysis
We scoped out Philips, De’Longhi, and Tefal’s stores like curious shoppers, noticing what caught our eye and what made us click “buy.” Seeing how they spotlight seasonal drops, explain their concepts, and gently nudge us to the next step showed us exactly where Bestron’s store was fizzling out. This wasn’t just window shopping it gave us a clear map of where to crank up the brand’s personality, streamline the menus, and add those must-click moments so Bestron feels as irresistible as the rest.
The old Bestron brand store feels lost in Amazon’s standard template, with its own branding buried under Amazon’s header and a cluttered hero area that never highlights best-sellers or new seasonal lines. Its overlapping “Concepts” and “Themes” menus lack clear definitions or in-page filters, so shoppers struggle to find what they’re looking for. Without context-rich imagery, seasonal badges, or strong calls-to-action, users get overwhelmed, drop off easily, and conversion rates suffer.
Key problems:
Brand dilution: Amazon’s header and layout dominate, obscuring Bestron’s own branding .
Weak hero section: No prominent banner or curated “featured” products to grab attention.
Confusing taxonomy: Overlapping “Concepts” vs. “Themes” menus without clear definitions or in-page filtering .
Lack of context: Images aren’t accompanied by text or tooltips explaining each concept’s story or benefits.
No seasonal highlights: New or limited-edition lines don’t stand out—users must hunt through undifferentiated thumbnails.
Poor UX on mobile: The nested menus and dense thumbnail grid aren’t optimized for smaller screens.
Missing calls to action: No “Shop now,” “Learn more,” or promotional incentives to drive clicks and reduce drop-off.
We scoped out Philips, De’Longhi, and Tefal’s stores like curious shoppers, noticing what caught our eye and what made us click “buy.” Seeing how they spotlight seasonal drops, explain their concepts, and gently nudge us to the next step showed us exactly where Bestron’s store was fizzling out. This wasn’t just window shopping—it gave us a clear map of where to crank up the brand’s personality, streamline the menus, and add those must-click moments so Bestron feels as irresistible as the rest.
Customer Journey
Customer Journey
Upon analyzing the current customer journey on Bestron’s Amazon store, we uncovered several critical friction points: customers are immediately pulled away by Amazon’s global header, the hero section fails to spotlight any key products, and a dense grid of unlabeled thumbnails leaves them guessing where to click next. The overlapping “Concepts” and “Themes” menus only add to the confusion, forcing shoppers to hunt through poorly defined categories before they even see a product detail page. These obstacles break the browsing flow, leading to frequent drop-offs long before checkout.
In the optimized journey, visitors land on a clean, fully branded store page that immediately highlights Bestron’s top collection in a striking hero banner. From there, clear section links guide them to concept lines, seasonal drops, or licensed products, while in-page filters and contextual callouts help narrow choices without overwhelming. Highlighted seasonal and featured products then catch the eye, and prominent “Buy Now” buttons and streamlined checkout prompts make it effortless to convert—or seamlessly continue browsing for more inspiration.
Current Journey
Optimized Journey
Optimized Journey
Optimized Journey
Structural Flow
Structural Flow
We structured the store with a clear top menu—Home, Concept Lines, Seasonal, and More—so shoppers always know where they are. The main area uses simple tiles for product types, concepts, and themes, making it easy to dive straight into what interests you. On mobile, we kept a collapsible menu and fixed follow/share buttons so key options stay accessible. Seasonal drops and licensed products live in their own highlighted sections, and “Add to Cart” buttons sit right next to featured items. Every element is placed to minimize confusion, put the spotlight on our best lines, and get users from browsing to checkout as directly as possible.
We structured the store with a clear top menu—Home, Concept Lines, Seasonal, and More—so shoppers always know where they are. The main area uses simple tiles for product types, concepts, and themes, making it easy to dive straight into what interests you. On mobile, we kept a collapsible menu and fixed follow/share buttons so key options stay accessible. Seasonal drops and licensed products live in their own highlighted sections, and “Add to Cart” buttons sit right next to featured items. Every element is placed to minimize confusion, put the spotlight on our best lines, and get users from browsing to checkout as directly as possible.
Style Guide
We started by nailing down Bestron’s core colors, typefaces, icon style, and spacing rules in a simple style guide. With our palette of soft yellows, grays, and teals and a clear hierarchy using Nunito and Helvetica, we defined how every element should look—buttons, headings, cards, even the amount of padding around images. Then, whether it was the navigation bar, a seasonal banner, or a product card, we applied those same rules across the entire store. The result is a unified, clean design where every page feels like it belongs to the same family and guides shoppers without distraction.
We started by nailing down Bestron’s core colors, typefaces, icon style, and spacing rules in a simple style guide. With our palette of soft yellows, grays, and teals and a clear hierarchy using Nunito and Helvetica, we defined how every element should look—buttons, headings, cards, even the amount of padding around images. Then, whether it was the navigation bar, a seasonal banner, or a product card, we applied those same rules across the entire store. The result is a unified, clean design where every page feels like it belongs to the same family and guides shoppers without distraction.
Results & Market Value
Get in touch
niloofar.gofstudio@gmail.com
Get in touch !
niloofar.gofstudio@gmail.com
The project is about redesigning Bestron’s brand store to offer a seamless, engaging experience—spotlighting their top concept lines, fresh seasonal collections, and licensed products—while guiding customers effortlessly through each section to keep them engaged, cut down on drop-offs, and drive up conversions.
The old Bestron brand store feels lost in Amazon’s standard template, with its own branding buried under Amazon’s header and a cluttered hero area that never highlights best-sellers or new seasonal lines. Its overlapping “Concepts” and “Themes” menus lack clear definitions or in-page filters, so shoppers struggle to find what they’re looking for. Without context-rich imagery, seasonal badges, or strong calls-to-action, users get overwhelmed, drop off easily, and conversion rates suffer.
Project Overview
We scoped out Philips, De’Longhi, and Tefal’s stores like curious shoppers, noticing what caught our eye and what made us click “buy.” Seeing how they spotlight seasonal drops, explain their concepts, and gently nudge us to the next step showed us exactly where Bestron’s store was fizzling out. This wasn’t just window shopping—it gave us a clear map of where to crank up the brand’s personality, streamline the menus, and add those must-click moments so Bestron feels as irresistible as the rest.
Get in touch !
niloofar.gofstudio@gmail.com
The project is about redesigning Bestron’s brand store to offer a seamless, engaging experience—spotlighting their top concept lines, fresh seasonal collections, and licensed products—while guiding customers effortlessly through each section to keep them engaged, cut down on drop-offs, and drive up conversions.
Problem Definition
Key problems:
Brand dilution: Amazon’s header and layout dominate, obscuring Bestron’s own branding .
Weak hero section: No prominent banner or curated “featured” products to grab attention.
Confusing taxonomy: Overlapping “Concepts” vs. “Themes” menus without clear definitions or in-page filtering .
Lack of context: Images aren’t accompanied by text or tooltips explaining each concept’s story or benefits.
No seasonal highlights: New or limited-edition lines don’t stand out—users must hunt through undifferentiated thumbnails.
Poor UX on mobile: The nested menus and dense thumbnail grid aren’t optimized for smaller screens.
Missing calls to action: No “Shop now,” “Learn more,” or promotional incentives to drive clicks and reduce drop-off.
Style Guide
Problem Definition
The old Bestron brand store feels lost in Amazon’s standard template, with its own branding buried under Amazon’s header and a cluttered hero area that never highlights best-sellers or new seasonal lines. Its overlapping “Concepts” and “Themes” menus lack clear definitions or in-page filters, so shoppers struggle to find what they’re looking for. Without context-rich imagery, seasonal badges, or strong calls-to-action, users get overwhelmed, drop off easily, and conversion rates suffer.
Project Overview
The project is about redesigning Client’s brand store to offer a seamless, engaging experience—spotlighting their top concept lines, fresh seasonal collections, and licensed products—while guiding customers effortlessly through each section to keep them engaged, cut down on drop-offs, and drive up conversions.
Current Journey
Current Journey
Customer Journey
In the optimized journey, visitors land on a clean, fully branded store page that immediately highlights Bestron’s top collection in a striking hero banner. From there, clear section links guide them to concept lines, seasonal drops, or licensed products, while in-page filters and contextual callouts help narrow choices without overwhelming. Highlighted seasonal and featured products then catch the eye, and prominent “Buy Now” buttons and streamlined checkout prompts make it effortless to convert—or seamlessly continue browsing for more inspiration.
Upon analyzing the current customer journey on Bestron’s Amazon store, we uncovered several critical friction points: customers are immediately pulled away by Amazon’s global header, the hero section fails to spotlight any key products, and a dense grid of unlabeled thumbnails leaves them guessing where to click next. The overlapping “Concepts” and “Themes” menus only add to the confusion, forcing shoppers to hunt through poorly defined categories before they even see a product detail page. These obstacles break the browsing flow, leading to frequent drop-offs long before checkout.
In the optimized journey, visitors land on a clean, fully branded store page that immediately highlights Bestron’s top collection in a striking hero banner. From there, clear section links guide them to concept lines, seasonal drops, or licensed products, while in-page filters and contextual callouts help narrow choices without overwhelming. Highlighted seasonal and featured products then catch the eye, and prominent “Buy Now” buttons and streamlined checkout prompts make it effortless to convert—or seamlessly continue browsing for more inspiration.
Current Journey
Current Journey
Optimized Journey
Optimized Journey
Structural Flow
Style Guide
We started by nailing down Bestron’s core colors, typefaces, icon style, and spacing rules in a simple style guide. With our palette of soft yellows, grays, and teals and a clear hierarchy using Nunito and Helvetica, we defined how every element should look—buttons, headings, cards, even the amount of padding around images. Then, whether it was the navigation bar, a seasonal banner, or a product card, we applied those same rules across the entire store. The result is a unified, clean design where every page feels like it belongs to the same family and guides shoppers without distraction.
Final Design
Final Design
Final Design
Results & Market Value
Increased Conversion Rate by 18%
By redesigning the store layout and implementing stronger calls-to-action, the conversion rate improved from 3.2% to 3.8% within the first 6 weeks.
Boosted Average Order Value (AOV) by 12%
Through curated product bundles and enhanced cross-selling strategies, the AOV increased from €28 to €31.40.
Improved Organic Traffic by 35%
Optimized SEO-friendly product descriptions and storefront metadata led to a substantial increase in organic Amazon search traffic, reducing reliance on paid campaigns.
Increased User Engagement
Average time on store page rose by 48%, with users spending up to 2 minutes and 45 seconds on key product categories, indicating stronger brand engagement and discovery.
Achieved 4.5x Return on Investment (ROI)
For every €1 invested in design and content development, the store generated €4.50 in additional sales within the first quarter.
Enhanced Brand Consistency and Recognition
Developed a visually cohesive and on-brand storefront experience that improved customer recall and helped strengthen the brand's positioning on Amazon.
Results & Market Value
Increased Conversion Rate by 18%
By redesigning the store layout and implementing stronger calls-to-action, the conversion rate improved from 3.2% to 3.8% within the first 6 weeks.
Boosted Average Order Value (AOV) by 12%
Through curated product bundles and enhanced cross-selling strategies, the AOV increased from €28 to €31.40.
Improved Organic Traffic by 35%
Optimized SEO-friendly product descriptions and storefront metadata led to a substantial increase in organic Amazon search traffic, reducing reliance on paid campaigns.
Increased User Engagement
Average time on store page rose by 48%, with users spending up to 2 minutes and 45 seconds on key product categories, indicating stronger brand engagement and discovery.
Achieved 4.5x Return on Investment (ROI)
For every €1 invested in design and content development, the store generated €4.50 in additional sales within the first quarter.
Enhanced Brand Consistency and Recognition
Developed a visually cohesive and on-brand storefront experience that improved customer recall and helped strengthen the brand's positioning on Amazon.
Results & Market Value
Increased Conversion Rate by 18%
By redesigning the store layout and implementing stronger calls-to-action, the conversion rate improved from 3.2% to 3.8% within the first 6 weeks.
Boosted Average Order Value (AOV) by 12%
Through curated product bundles and enhanced cross-selling strategies, the AOV increased from €28 to €31.40.
Improved Organic Traffic by 35%
Optimized SEO-friendly product descriptions and storefront metadata led to a substantial increase in organic Amazon search traffic, reducing reliance on paid campaigns.
Increased User Engagement
Average time on store page rose by 48%, with users spending up to 2 minutes and 45 seconds on key product categories, indicating stronger brand engagement and discovery.
Achieved 4.5x Return on Investment (ROI)
For every €1 invested in design and content development, the store generated €4.50 in additional sales within the first quarter.
Enhanced Brand Consistency and Recognition
Developed a visually cohesive and on-brand storefront experience that improved customer recall and helped strengthen the brand's positioning on Amazon.
Increased Conversion Rate by 18%
By redesigning the store layout and implementing stronger calls-to-action, the conversion rate improved from 3.2% to 3.8% within the first 6 weeks.
Boosted Average Order Value (AOV) by 12%
Through curated product bundles and enhanced cross-selling strategies, the AOV increased from €28 to €31.40.
Improved Organic Traffic by 35%
Optimized SEO-friendly product descriptions and storefront metadata led to a substantial increase in organic Amazon search traffic, reducing reliance on paid campaigns.
Increased User Engagement
Average time on store page rose by 48%, with users spending up to 2 minutes and 45 seconds on key product categories, indicating stronger brand engagement and discovery.
Achieved 4.5x Return on Investment (ROI)
For every €1 invested in design and content development, the store generated €4.50 in additional sales within the first quarter.
Enhanced Brand Consistency and Recognition
Developed a visually cohesive and on-brand storefront experience that improved customer recall and helped strengthen the brand's positioning on Amazon.